As a small business owner, we know how much time you spend creating content. Creating new content and posting consistently is not easy and can easily lead to burnout. You’re probably watching your favorite creators consistently churning content on every platform and wonder if they have more than 24 hours in the day. We promise they do not. They may have a bigger marketing budget and, therefore, can hire a team. In addition, they are repurposing their content. Here is how you can do the same thing and turn one piece of content into over 60 pieces.
What is Content Repurposing?
You may also have heard marketers use the term “content repurposing” frequently. But what does it mean?
To put it simply, content repurposing means using aspects of or the entire piece of content repeatedly in different ways and usually on different platforms.
For example, if you have a podcast, you could turn your podcast episodes into blog posts, emails, social media posts, and even YouTube videos.
Content repurposing saves time and money and spares you the headache of constantly producing new content.
It’s also an important step in the content marketing process.
Trust us; your favorite creators and brands are doing it.
HubSpot says 48% of social media marketers are repurposing content.
And you can, too. Here’s how.
Do This First
Before getting into content repurposing, we have to discuss a few things first. If you want your content marketing strategy to be effective, we suggest you:
- Create a content marketing strategy for your business. This help you narrow your focus and prevent you from creating random pieces of content with no real direction, goal or audience.
- Create a content calendar to stay organized. It does not have to be overly complicated. You can use Notion, Google Sheets, Google Docs or any platform that you fancy. There are tons of templates out there. Your content calendar tells you what you’re posting, where, and when. It’s helpful to include goals here too.
- Set up the platforms on which you want to publish. That means updating the profile picture and bio and completing the set-up.
You can post your content without doing these things, but please consider doing them to maximize effectiveness, productivity, and organization.
Select the Content
If you want to repurpose content, the first step is to select the piece of content you want to repurpose.
We recommend repurposing evergreen content, that is, content always relevant to your target audience.
Prioritize the content that gets great engagement and really gets your audience excited.
We will select How to Start a Newsletter Your Audience Will Love for this example.
Here is how we can take that one blog post and get over 60 pieces of content on various platforms.
- Create a LinkedIn Carousel with the main points.
2. Make a post explaining the importance of a newsletter.
3. Speak about a personal experience creating an email newsletter for yourself or your client and link to the blog post to give them more tips.
4. Discuss outlining a newsletter.
5. Talk about why creating a budget is important for email marketing.
6. Talk about the importance of setting goals for email marketing.
7. Walk your audience through how to set goals for email marketing.
8. Compare various email marketing platforms for newsletters with your personal insights.
9. Create a checklist graphic with the tips and post it.
10. Discuss what it means to ask your audience what to write for your newsletter.
11. Tell your audience what to look for in your competitor’s newsletter.
12. Talk to your audience about setting a newsletter schedule. Include your personal experience.
13. Include tips from the blog in a LinkedIn article.
14. Share a tip from the blog in your LinkedIn newsletter.
15. Create a carousel post with all tips.
16. Post an Instagram story with a tip about outlines and a link back to the original post.
17. Create a Reel talking briefly about each tip.
18. Create a Reel discussing setting goals for your newsletter.
19. Post a Reel discussing setting a budget for your newsletter.
20. Publish a Reel mentioning each step.
21. Create a Reel about how to outline the newsletter.
22. Create a Reel highlighting email platforms you can use for a newsletter.
23. Publish a carousel highlighting email platforms your audience can use for the newsletter.
24. Publish an Instagram story about peeking at your competitor’s newsletter.
25. Create a Reel where you talk about choosing a newsletter schedule.
26. Create a Reel about the importance of newsletters.
27. Create a regular post about the importance of newsletters.
28. Post a regular post about setting goals for your newsletters.
29. Post a regular post about checking in on your competitor’s newsletter.
30. Create a carousel post about how to outline a newsletter.
31. Publish a carousel post about creating a budget.
32. Post a carousel post about peeking at the competitor.
33. Post a carousel post about choosing a newsletter schedule.
34. Publish a carousel post about the importance of newsletters, including stats.
35. Publish a stat from the blog post as a regular post.
36. Post Instagram Stories talking about the importance of email marketing.
37. Create a Reel about asking your audience what to put in a newsletter.
38. Create a carousel post highlighting ways to ask your audience what to include in your newsletter.
39. Create a regular post about budgeting for a newsletter.
40. Do a regular post about what you put in your outline (as opposed to how to create one).
41. Write an email about setting goals for a newsletter.
42. Write an email about setting a budget for a newsletter.
43. Craft an email about your experience with various email platforms.
44. Craft an email about peeking at your competitor’s newsletter.
45. Send an email briefly highlighting all tips.
46. Send an email about the importance of creating a newsletter.
47. Include one of the tips in your email newsletter.
48. Talk about setting a newsletter schedule in one of your emails.
49. Talk about asking your audience to help you create a newsletter.
50. Send an email about sending off your newsletter.
Other Platforms
51. Create a podcast discussing each tip.
52. Record that podcast episode and publish it on YouTube.
53. Clip the YouTube video at each tip and publish it on Tiktok (8 pieces of content)
54. Publish snippets of the YouTube video on Facebook.
55. Create a YouTube video discussing each tip.
56. Publish a carousel on Facebook with each tip.
57. Create a thread on X with each tip.
58. Create a pin for Pinterest highlighting a checklist of the tips.
59. Publish each tip as an individual YouTube Short
60. Make a separate Facebook post about each tip.
61. Use this blog post as an outline for an ebook.
62. Create a checklist and use it as a lead magnet to build your email list.
63. Host a webinar using the blog post as an outline.
64. Create various infographics.
Conclusion
Every piece of content you create does not have to be repurposed. Opt for repurposing evergreen content. If you’re unsure where to start, prioritize content that gets great engagement and traction.
Remember, you do not have to repurpose one piece of content more than 60 times, but we hope you have some ideas for getting the most out of your content.
If you don’t have the time to repurpose this content, we’ve got you bestie. Click the button, and let’s enter our content repurposing era.
Your Writing Bestie 
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